Your brand is the psychological representation of your company and the services or products you offer. Brands exist only in the mind of your customers, and they are the sum total impressions that a customer has of your company. Successful branding yields customer loyalty, an improved image, and a relatable identity. A relatable identity allows customers to react to brands based on the emotions they have associated with a given brand. Research shows that it only takes 5-7 brand impressions to be remembered, so it’s imperative to make those impressions count!
Your identity represents who you are and what you do. Establishing your identity in a strong, positive way is crucial to the success of your business and your ability to retain clientele. Your identity gives life to your brand, and therefore is the most important part of your image.
Why are Logos, Branding, and Identity important?
Your identity and brand are what stays in your customers’ minds when they aren't directly interacting with your company. It is important to maintain a positive image in your clientele’s mind so that they feel like they can connect with your brand. It has been proven that customers who feel comfortable with and can connect with a brand are several times more likely to be a repeat customer of that brand!
Pictured above is a great example of showing off your brand with our outdoor masonry vinyl. It’s highly resistant to the elements, direct sunlight, and general wear and tear. Pictured below is an example of our interior-quality vinyl that is a classy and professional addition to the routed letters mounted on the wall. These are just two of the many examples of creative ways we can increase your visibility to the outside world and help you set the atmosphere you want for your business!